A Refreshed Look

We are honored to introduce our refreshed logo. It is inspired by a design that has represented Re-Member’s commitment to Pine Ridge since our founding in 1998.

In many Indigenous communities, the eagle feather is associated with what is highest, bravest, and strongest, and is held with the utmost pride and respect.

Evoking the dignity and power of its real-world likeness, our refreshed design reinforces the unwavering promise of Re-Member to the Oglala Lakota Nation.

The typography of the new logo is intentionally fluid, showing movement to represent the human spirit that moves the organization forward.

Approved by Re-Member’s Board of Directors during the summer of 2023, this mark updates an identity that has represented Re-Member since the earliest days of the organization, 25 years ago.

Re-Member’s founding Executive Director, Keith Titus recalled the story of it’s development in his memoir, RE-MEMBERing, excerpted below.

One of our first efforts for the people of Pine Ridge resulted from a storm which blew through Ottawa County on an early morning in May of ‘98.

It was not a tornado, but created tornado-force winds which snapped huge trees throughout the county. It was a freak storm, in that it created a path which was so mysteriously specific that, in our backyard in Spring Lake, it took out two huge trees, and twenty feet away, left an empty pop can sitting on a picnic table.

As I rode through the streets, littered with, and often blocked by trees of every size and description, I heard, on the radio, the city manager talking about how they’d be chipping up this debris.

Seemed to me that was a whole lot of mulch, and I knew that a lot of folks on the Reservation heated with wood. I got on the phone and started calling.

On Monday July 6th we set up a buzz saw and a splitter between two semi’s and people began hauling in the downed trees.

For four days, 81 volunteers hauled, sawed, split and loaded 70 face cords of firewood into the semi’s which then hauled the wood out to a site just across the border from the Reservation in Nebraska.

It was at this event that the name Re-Member and it’s logo were first unveiled.

Ginny came up with the name. It was based on a healing of the breach between the indigenous people and the various invading Europeans (and later, the government of our country); putting back together that broken relationship.

In between working with the crews I designed a logo.

Keith Titus - RE-MEMBERing
Chapter Three: “We Name Ourselves”

Over the coming months, we will be introducing this refreshed graphic identity in our publications (print and digital), with new merchandise, and on our fleet of vehicles and facilities.

A full color palette will be developed to support Re-Member’s brand, drawing inspiration from the communities we serve, and the landscapes that surround us.